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All this proves that Manchester, the city, and Manchester United are more than just a British destination and a football team. They are cultural icons. Both of these clubs reached unparalleled heights in the 1990s, with the SirAlexFerguson era and golden age of house music leading to a club that was worth more than 1.2billion pounds. And as Jean-Claude Biver, the Swiss watch industry's savviest marketing man and greatest living genius took on the leadership role atTAGHeuer,the maker of the greatest timinginstruments ofthe 20th century, he decided to expand the brand's association beyondhigh-performance motorsports to include the world's most famous football club.

Biver answered the question, "My underlying philosophy [at LVMH group] for all my watches brands is as follows. My customer is the king. There is also a queen, and that is my product.Replica Watches My job is to make them fall for me." Biver has been able to create a buzz about his product and have been able to establish a competitive advantage over his competitors.

Left to right: Ander Herrera (left to right), David de Gea (right), Wayne Rooney (left), and Zlatan Ibrahimovic (right) attend the launch of a rolex submariner replica Special edition Manchester United Co-Branded Watch at Old Trafford, Manchester, England on February 8, 2017.

He said, "Football, especially for young people, is one of the most important games on the planet." Manchester United is the most recognizable and prestigious name in football. People instantly think of Manchester United when they hear the name. They immediately think about the greatest players, from Beckham to Cantona to Beckham to Rooney and Ibrahimovic. Manchester United fans are from all over the globe, which is very important. China has a large Manchester United fan base,Rolex Daytona Replica Watches so we can assimilate to the club and gain their support in Asia. They transfer their prestige to us in China.

Biver's assertion was unambiguously and overwhelmingly true when I witnessed a Manchester United vs. Chelsea match at Old Trafford in January. There was a sea surrounding me of red jerseys. The people who occupied them were from every ethnicity, including Africans, Middle Easterners and mainland Chinese fans. They sang the Manchester United songs in unison with unbridled joy and hugged each other when each goal was scored. Biver giggles when I mention it, saying, "That's why I love sport: it unites people through the love of it, the fact it transcends religion, language, and race." This is the energy, this's the emotion I want my brands and my watches to feel.